A PARK INSIDE THE CONCRETE JUNGLE

To fuel excitement for the Red Bull Rampage, the heart-pounding freeride biking event held in Utah's Zion National Park, Red Bull wanted to bring the experience to New Yorkers. As the Executive Producer (EP), I was tasked with bridging the gap between the city's concrete jungle and the competition's jaw-dropping natural landscape. Leveraging Phntm Labs' innovative 360-degree projections, I spearheaded a two-floor installation. 
This immersive experience featured:

1. 3D imagery across multiple digital formats, showcasing the construction tools and riders' gear as art objects.
2. A transformation of the tools and gear used in the Rampage builds into artistic pieces.
3. A custom bar and gastronomy menu that complemented the overall theme