EVERYDAY LUXURY WITH SILK SONIC
For the launch of his new lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.
To fully immerse fans in the Ricky Regal world, I conceptualized and designed custom AR filters for influencer gifting, creating an interactive and shareable experience. Additionally, in-store activations were enhanced with interactive elements that brought the brand to life, while custom GIFs for lnstagram and Snapchat allowed fans to effortlessly embody the Ricky Regal spirit.
To fully immerse fans in the Ricky Regal world, I conceptualized and designed custom AR filters for influencer gifting, creating an interactive and shareable experience. Additionally, in-store activations were enhanced with interactive elements that brought the brand to life, while custom GIFs for lnstagram and Snapchat allowed fans to effortlessly embody the Ricky Regal spirit.
DETAILS
LACOSTE STORELOS ANGELES
2021
ROLE
AR FILTERCREATIVE CONSULTING
