HALLOWEEN IS HOT.

For the grand opening of the new Moxy Hotel in the Lower East Side, I spearheaded the creative vision and execution of a complete takeover for the renowned Heidi Klum Halloween Party. This immersive production brought the hotel to life with a captivating blend of elements: awe-inspiring décor, captivating performance artists, bespoke cocktails, a meticulously curated talent program, and dazzling step-and-repeat walls. Together, these elements created a buzzworthy and unforgettable experience that perfectly launched the Moxy Hotel into the vibrant New York City scene.