FROM SOHO TO THE WORLD
I led the creative, production, and partnership efforts behind The Fora Pop-Up — a two-month experiential home in SoHo, NYC, for Fora, the industry-leading modern travel agency redefining how people connect with travel and advisors. From concept to completion, I led and unified design, fabrication, and activation to bring a visionary idea to life.
The concept was originated by Ali Duvaras, whose creativity, drive, and hands-on dedication were instrumental throughout. Together, we built a space that embodied Fora’s modern, community-driven approach to travel.
In collaboration with Thomas Lekometros (architecture) and Nikolay Sigaev (millwork), we shaped a refined yet welcoming environment that invited exploration and connection. Our café partners, Rhythm Zero (Alex & Ivana Tosic), amplified the experience with their hospitality, community, and curated menu.
Over eight weeks, the space came alive with a robust calendar of art installations, culinary collaborations, and community events — inviting both travelers and the travel-curious to experience Fora in real life.
Endless gratitude to Henley Vazquez, Evan Frank, Jake Peters, and the entire Fora team, along with every partner and collaborator who made this project possible — a true labor of love.
I led the creative, production, and partnership efforts behind The Fora Pop-Up — a two-month experiential home in SoHo, NYC, for Fora, the industry-leading modern travel agency redefining how people connect with travel and advisors. From concept to completion, I led and unified design, fabrication, and activation to bring a visionary idea to life.
The concept was originated by Ali Duvaras, whose creativity, drive, and hands-on dedication were instrumental throughout. Together, we built a space that embodied Fora’s modern, community-driven approach to travel.
In collaboration with Thomas Lekometros (architecture) and Nikolay Sigaev (millwork), we shaped a refined yet welcoming environment that invited exploration and connection. Our café partners, Rhythm Zero (Alex & Ivana Tosic), amplified the experience with their hospitality, community, and curated menu.
Over eight weeks, the space came alive with a robust calendar of art installations, culinary collaborations, and community events — inviting both travelers and the travel-curious to experience Fora in real life.
Endless gratitude to Henley Vazquez, Evan Frank, Jake Peters, and the entire Fora team, along with every partner and collaborator who made this project possible — a true labor of love.
DATE
SPRING / SUMMER - 2025ROLE
CREATIVE DIRECTION
BUILD / FABRICATIONDESIGN
MARKETING
PARNERSHIPS
PRODUCTION
NOTES
WEBSITE - FORAINSTAGRAM - FORA
