Over five years, I successfully produced the annual Desert Beach Club Pop­up, establishing it as a Coachella weekend cornerstone. The event featured surprise performances by A-list talent including Malone, Travis Scott, and Tyga, as well as renowned DJs such as Chase B, Pedro, Virgil Abloh, and Taco. Strategic partnerships with leading brands like Anheuser-Busch, Bumble, and Cadillac contributed to the event's success and elevated its profile.