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	<pubDate>Wed, 22 Oct 2025 16:02:14 +0000</pubDate>
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		<title>HOME</title>
				
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		<pubDate>Tue, 04 Jun 2024 19:23:40 +0000</pubDate>

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&#38;nbsp;




	
	
   

	
    
STRATEGY

BRAND POSITIONING
IDEATION DEVELOPMENT
CONCEPT CREATION
MARKET STRATEGY
INFLUENCER GIFTING
PARTNERSHIPS




	

	 
 
 


	

	
	
     
&#38;nbsp;CREATIVE&#38;nbsp;

CREATIVE DIRECTION
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DESIGN
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MARKETING


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MATTHEW, IS YOUR BRAND'S BEST FRIEND. A TRUSTED CREATIVE MARKETER WHO IGNITES BRAND LOYALTY THROUGH THE POWER OF STORYTELLING AND MEMORABLE EXPERIENCES.&#38;nbsp;


	
    
  
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		<title>ABOUT</title>
				
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		<pubDate>Thu, 25 Jul 2024 13:57:16 +0000</pubDate>

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HERE TO WIN

 Results-driven brand marketing creative 
with 15+ years of crafting impactful, culturally relevant experiences.

I excel at forging strategic partnerships, curating compelling narratives, and producing high-impact events that elevate brands, artists, and opinion leaders. 

With a proven track record in diverse sectors including health &#38;amp; wellness, beauty, beverage, hospitality, fashion, and tech,
I deliver measurable growth and enhanced brand recognition through innovative marketing strategies.

My passion for collaboration, coupled with a relentless pursuit of excellence, drives my success in building lasting client relationships and creating unforgettable brand stories. 


	 






	&#38;nbsp;




	ARTIST










RIHANNA THE WEEKEND FUTURE MAJOR LAZER JUSTIN BIEBERTRAVIS SCOTT ROBIN THICKE SNOOP DOGG KENDRICK LAMAR KANYE WESTJENNIFER LOPEZMIGOS CARDI BVIRGIL ABLOHG-EASY &#38;amp; HALESEY MALUMA SKRILLEXMEG THE STALLION
	BRANDS










PALM ANGELSFENTYALEXANDER WANG RED BULL PERNOD RICARDMCDONALDSVELOCITY BLACK
LAQUAN SMITHBEATS BY DRE KITHLACOSTE PUBLLIC SCHOOLANHEISER BUSHAPPLE JEREMY SCOTT  SUPREMEZERO BOND DANIELLE GUIZO  


    
    
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		<title>Portfolio</title>
				
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		<pubDate>Wed, 19 Jun 2024 18:40:05 +0000</pubDate>

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&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;FORA &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(SPRING / SUMMER - 2025)
CREATIVE DIRECTION
BUILD / FABRICATION
DESIGN
MARKETING
PARNERSHIP
SPRODUCTION



&#60;img src="https://files.cargocollective.com/c2402214/000594280005.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;


	

	 
 
 
 
 
	
	
   

	
    
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;RULE ON &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(2023 - ONGOING)
EXECUTIVE PRODUCERPROJECT MANAGERCONCEPT CREATION
ARTIST &#38;amp;TALENT BOOKINGBRAND PARTNERSHIPS MANAGER ART DIRECTIONPRE / POST EVENT PRRECAP CONTENT PRODUCTION


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&#38;nbsp; &#38;nbsp; &#38;nbsp; HEAVENSAKE&#38;nbsp; &#38;nbsp; &#38;nbsp;

(JANUARY 2024 - JULY 2024)
BRAND CONSULTANT - CREATIVE MARKETINGEVENTSPARTNERSHIPS



&#60;img src="https://files.cargocollective.com/c2402214/HEAVENSAKE_FLYOUT_5.7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;



	
	
     
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;LAQUAN SMITH&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(2017, 2018, 2019, 2023, 2024)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION     
FABRICATION



&#60;img src="https://files.cargocollective.com/c2402214/FLYOUT_LAQUAN.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;








	
	
     
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;RED BULL RAMPAGE &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

(2023)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION  




&#60;img src="https://files.cargocollective.com/c2402214/Redbull_FLY-OUT_5-7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;


	


	

	
	
     
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;KATZS AFTER DARK&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

(2022)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION     
FABRICATION




&#60;img src="https://files.cargocollective.com/c2402214/FLY-OUT-INVITE_5-7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	
     
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;ARTIE - NFT NYC&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(2022)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION     
FABRICATION



&#60;img src="https://files.cargocollective.com/c2402214/ARTIE_FLYOUT2.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	TAO SWEDISH MIDSUMMER

(2022)
EXECUTIVE PRODUCER
DESIGN    
FABRICATION
PRODUCTION




&#60;img src="https://files.cargocollective.com/c2402214/TAO-FLYOUT_5-7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;


	


	

	
	
     
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;HEIDI KLUM&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(2022)
EXECUTIVE PRODUCER
DESIGN    
FABRICATION
PRODUCTION



&#60;img src="https://files.cargocollective.com/c2402214/HEIDI-FLYOUT-5.7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;


	

	

	
	
    
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;CARTIER&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


(2021)
AR FILTERCREATIVE CONSULTING 




&#60;img src="https://files.cargocollective.com/c2402214/Cartier_FLYOUT_5.7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;
	

	
	
    
LACOSTE ︎ RICKY REGAL


(2021)
EXECUTIVE PRODUCER
AR FILTER
CREATIVE CONSULTING 




&#60;img src="https://files.cargocollective.com/c2402214/1366_2FLY-OUT000_lacoste_5-7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;


	


	

	
	
    
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;CIVILIAN HOTEL&#38;nbsp; &#38;nbsp;

(2021 - 2022)
BRAND CONSULTANT - CREATIVE MARKETING
EVENTS
PARTNERSHIPS




&#60;img src="https://files.cargocollective.com/c2402214/CIVILIANFLYOUT_5.7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	
    
BILLS SUPPER CLUB



(2021)
BRAND IDENTITY
CREATIVE DIRECTION
BRAND STRATEGY





&#60;img src="https://files.cargocollective.com/c2402214/fly-out_5-7.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	
      
&#38;nbsp; &#38;nbsp; &#38;nbsp;COACHELLA&#38;nbsp; &#38;nbsp; &#38;nbsp;

(2014 - 2019)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION




&#60;img src="https://files.cargocollective.com/c2402214/FLYOUT_COACHELLA2.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	
       
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;ART BASEL&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

(2015 - 2019)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION




&#60;img src="https://files.cargocollective.com/c2402214/FLYOUT_5-72.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	
    
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;NYFW&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(2014 - 2019)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION





&#60;img src="https://files.cargocollective.com/c2402214/NYFW_FLYOUT.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;





	

	
	
    
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;MET GALA&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

(2014 - 2019)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION




&#60;img src="https://files.cargocollective.com/c2402214/METGALAFLYOUT.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;




	

	
	
     
RIHANNA CLUB ANTI


(2017)
EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION



&#60;img src="https://files.cargocollective.com/c2402214/FLYOUT_5.7-RIHANNA.jpg" max-width="100%" style="max-width: 100%; height: auto;"&#62;


	


	


	

	

	

	

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		<title>CONNECT</title>
				
		<link>https://matthewroulan.com/CONNECT</link>

		<pubDate>Sun, 30 Jun 2024 18:45:47 +0000</pubDate>

		<dc:creator>MR</dc:creator>

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&#38;nbsp;

	










LET’S MAKE IT MEMORABLE 

I am consistently seeking opportunities to collaborate with exceptional teams and brands on innovative projects.
Please email me here


	
	
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		<title>FORA</title>
				
		<link>https://matthewroulan.com/FORA</link>

		<pubDate>Wed, 22 Oct 2025 16:02:14 +0000</pubDate>

		<dc:creator>MR</dc:creator>

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	FORA EXPERIENTIAL POP-UP&#38;nbsp;FROM SOHO TO THE WORLD

I led the creative, production, and partnership efforts behind The Fora Pop-Up — a two-month experiential home in SoHo, NYC, for Fora, the industry-leading modern travel agency redefining how people connect with travel and advisors. From concept to completion, I led and unified design, fabrication, and activation to bring a visionary idea to life.






The concept was originated by Ali Duvaras, whose creativity, drive, and hands-on dedication were instrumental throughout. Together, we built a space that embodied Fora’s modern, community-driven approach to travel.



In collaboration with Thomas Lekometros &#38;amp; The Lawerence Group (architecture &#38;amp; concept mapping) and Nikolay Sigaev (millwork), we shaped a refined yet welcoming environment that invited exploration and connection. Our amazing café partners, Rhythm Zero (Alex &#38;amp; Ivana Tosic), amplified the experience with their hospitality, community, and curated menu.



Over eight weeks, the space came alive with a robust calendar of art installations, culinary collaborations, and community events — inviting both travelers and the travel-curious to experience Fora in real life.



Endless gratitude to Henley Vazquez, Evan Frank, Jake Peters, and the entire Fora team, along with every partner and collaborator who made this project possible — a true labor of love.




	DATESPRING / SUMMER - 2025&#38;nbsp;
ROLECREATIVE DIRECTION
BUILD / FABRICATION
DESIGN
MARKETING
PARNERSHIPSPRODUCTION

NOTES

WEBSITE - FORA

INSTAGRAM - FORA




	
    


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	<item>
		<title>RULEON</title>
				
		<link>https://matthewroulan.com/RULEON</link>

		<pubDate>Thu, 20 Jun 2024 00:28:14 +0000</pubDate>

		<dc:creator>MR</dc:creator>

		<guid isPermaLink="true">https://matthewroulan.com/RULEON</guid>

		<description>


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	RULE ON&#38;nbsp;DO NO HARM, TAKE NO SHIT
RULE ON SALON has established itself as one of New York City's must visit hair salons. Renowned for its elite stylists and colorists, RULE ON caters to a discerning clientele, including celebrities, influencers, and socialites. Their meticulous attention to detail and commitment to providing a truly memorable experience solidify RULE ON SALONS reputation as a top destination for hair care in NYC.

From design, build, art direction, hiring, and ongoing marketing initiatives - I have built a family that fosters a sense of intimacy and trust with the community.



	DATE2023 - ONGOING
ROLEOWNER
DESIGN
BUILD
MARKETING
CREATIVE

NOTES

WEBSITE

INSTAGRAM

TIKTOK


	
    
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		<title>HEAVENSAKE</title>
				
		<link>https://matthewroulan.com/HEAVENSAKE-1</link>

		<pubDate>Mon, 24 Jun 2024 17:51:25 +0000</pubDate>

		<dc:creator>MR</dc:creator>

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	HEAVENSAKE &#38;nbsp;A BETTER HIGH 
Drawing on extensive expertise in brand strategy and event management, 
I spearheaded comprehensive marketing campaigns and partnerships for HEAVENSAKE, a premier sake brand renowned for its cultural impact. Myresponsibilities encompassed developing annual marketing plans, cultivating 
strategic collaborations, executing influencer programs, and managing content calendars. Furthermore, I played a pivotal role in orchestrating high-profile global events, including Art Basel, Hong Kong Design Week, and Formula 1, significantly contributing to the brand's worldwide prominence. 



	DATE2024




ROLEBRAND CONSULTANT
CREATIVE MARKETING
EVENTSPARTNERSHIPS








	
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	<item>
		<title>LAQUAN SMITH</title>
				
		<link>https://matthewroulan.com/LAQUAN-SMITH-1</link>

		<pubDate>Mon, 24 Jun 2024 17:53:12 +0000</pubDate>

		<dc:creator>MR</dc:creator>

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	LAQUAN SMITH&#38;nbsp;
AN INVITE THAT CANNOT BE MISSED
 
Twice annually, I spearhead the production 
of exclusive afterparties for LaQuan Smith, 
an industry leading fashion designer, 
during New York Fashion Week. These 
highly sought-after events attract major publications like WWD, New York Times, 
ID Magazine, NYLON, and Vogue. 
Past performances have included renowned artists such as Meg The Stallion, Ice Spice, Diplo, Kid Cudi, Lil Nas X, Tay Keith,

and Chase B.


	DATES 2017, 2018, 2019, 2023, 2024




ROLE EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST &#38;amp; TALENT BOOKING
BRAND PARTNERSHIPS
ART DIRECTIONPRE / POST EVENT PR 
RECAP CONTENT PRODUCTION
FABRICATION






	
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		<title>RED BULL RAMPAGE</title>
				
		<link>https://matthewroulan.com/RED-BULL-RAMPAGE-1</link>

		<pubDate>Mon, 24 Jun 2024 17:58:12 +0000</pubDate>

		<dc:creator>MR</dc:creator>

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	RED BULL RAMPAGE&#38;nbsp;A PARK INSIDE THE CONCRETE JUNGLE

To fuel excitement for the Red Bull 
Rampage, the heart-pounding freeride 
biking event held in Utah's Zion National Park, Red Bull wanted to bring the experience to New Yorkers.
As the Executive Producer (EP), I was tasked with bridging the gap between the city's concrete jungle and the competition's jaw-dropping natural landscape. Leveraging Phntm Labs' innovative 360-degree projections, 
I spearheaded a two-floor installation.&#38;nbsp;
This immersive experience featured:

3D imagery across multiple digital formats, showcasing the construction tools and riders' gear as art objects.A transformation of the tools and gear used in the Rampage builds into artistic pieces.A custom bar and gastronomy menu that complemented the overall theme&#38;nbsp;

	DETAILS&#38;nbsp;LUME STUIOS NEW YORK CITY2023




ROLE EXECUTIVE PRODUCERPROJECT MANAGERCONCEPT CREATIONARTIST &#38;amp; TALENT BOOKINGBRAND PARTNERSHIPS MANAGERART DIRECTIONPRE / POST EVENT PRRECAP CONTENT PRODUCTION


	
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		<title>KATZS AFTER DARK</title>
				
		<link>https://matthewroulan.com/KATZS-AFTER-DARK-1</link>

		<pubDate>Mon, 24 Jun 2024 18:02:33 +0000</pubDate>

		<dc:creator>MR</dc:creator>

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	KATZS AFTER DARK&#38;nbsp;THE GREATEST DELI DISCO IN HISTORY
 
New York City witnessed a scene unlike
any other this past weekend. Katz's Delicatessen, the Lower East Side
institution since 1888, underwent
a mind-bending transformation in under
90 minutes. 
As part of Red Bull's Summer Sessions series, the iconic deli morphed into a secret after-dark party, surprising late-night revelers with a truly unforgettable 
experience with music by Diplo, Major League DJz, Joey Saturdays, Mona Matsuoka and Gonnie Garko.



	DETAILS&#38;nbsp;KATZS DELINEW YORK CITY2022




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