RED BULL RAMPAGE

A PARK INSIDE THE CONCRETE JUNGLE

To fuel excitement for the Red Bull Rampage, the heart-pounding freeride biking event held in Utah's Zion National Park, Red Bull wanted to bring the experience to New Yorkers. As the Executive Producer (EP), I was tasked with bridging the gap between the city's concrete jungle and the competition's jaw-dropping natural landscape. Leveraging Phntm Labs' innovative 360-degree projections, I spearheaded a two-floor installation.
This immersive experience featured:

3D imagery across multiple digital formats, showcasing the construction tools and riders' gear as art objects.
A transformation of the tools and gear used in the Rampage builds into artistic pieces.
A custom bar and gastronomy menu that complemented the overall theme

DETAILS

LUME STUIOS
NEW YORK CITY
2023

ROLE

EXECUTIVE PRODUCER
PROJECT MANAGER
CONCEPT CREATION
ARTIST & TALENT BOOKING
BRAND PARTNERSHIPS MANAGER
ART DIRECTION
PRE / POST EVENT PR
RECAP CONTENT PRODUCTION

MATTHEW ROULAN

PORTFOLIO

ABOUT

CONNECT

RED BULL RAMPAGE

DETAILS

ROLE